Welcome!
I'm an award-winning strategic marketer and content developer with 15+ years’ experience creating integrated marketing communications and compelling narratives for such brands as ABC/Disney, Duracell, Columbia University, the City of New York, and Project Management Institute.
A skilled manager and nurturer of relationships, projects, and people; engaging presenter/improv comedian; pragmatic dreamer; inveterate napkin scribbler; usability and type geek. A polymath with a preposterously diverse background that includes hands-on and high-level experience in creative (copy and design), technology, sales, and production.
Still here? Then by all means please check out my portfolio, see what clients say, peek at my experience and client roster, or spare yourself all that and just give me a holler.
Versatile and value-driven content creator, able to engage attention and inspire action.
Discerning strategist, combining research, intution and insight to achieve results.
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Able to clarify business objectives, map them to audience opportunities/self-interest, and create communications that work, by providing tangible value to all parties
Experienced Manager of People, Projects, and Processes.
- Highly effective member/leader of cross-functional teams, due to in-depth experience working in traditionally separate areas of technology, creative and account management
- Entrepreneurial thinker with proven track record of building client relationships and proactively identifying opportunities to expand existing scope of client relationships
- Excellent communicator and inspiring team leader with practical management style and strong sense of humor
- Creative: conceptual design, direction and copywriting for integrated online/offline communications
- Strategy: research (quantitative, qualitative, ad hoc); surveys, focus groups, interviews, data design
- Leadership: By example/hands-on, warm/personal/approachable, committed to facilitating success of others; skilled manager of projects (agile/PMBOK), people (recruiting, retention, clear objective/expectation setting, nurturing); and relationships (across functional areas, departments and organizations)
- Technology: business requirements, functional specification, IA, UX, applications; documentation
- Software and OS: Adobe Creative Suite, MS Office Suite, Omnigraffle/Visio; Mac, PC, Unix
- Event Design: Theming, marketing, speechwriting/coaching, logistics.
Work
advertising : applications : interactive demos : microsites : rich media : webinars : websites
advertising : annual reports : brochures : documentation : education : features : form systems : technical : training : whitepapers
advertising : blogs : educational : features : presentations : radio : social : speeches : technical : video : web
conferences : fundraisers : friendraisers : galas : seminars : theatrical events
billboards : display : interactive : radio : street : transit : video
Resume
Senior Marketing Strategist and Content Developer
Vertafore | Bothell, WA & Denver, CO | Contract: 01/2017 - Present
World's largest provider of insurance software and services
Collaborated across organizational siloes to create editorial strategies, content and UX content to reposition the company and its products following its acquisition. Developed social media assets, (blog posts, whitepapers) and UX strategy and copy for redesign of the company's website and secure customer intranet.
Senior Marketing Strategist and Content Developer
Zones, Inc. | Auburn, WA | Initial Contract: 09/2016-10/2016, scope expanded and duration extended to 12/2016.
$1.3B Minority Business Enterprise and global technology solutions provider
Collaborated with c-suite executives, divisional directors, and frontline staf to increase the sales effectiveness of this 10,000-person organization seeking to transition from a VAR to a full-service IT services provider. Developed the Zones "story", new corporate and business-line positioning, narrative voice, and overall strategic approach for use across the enterprise. Developed touchstone content for use with RFPs/RFIs, collateral, and UX copy for redesign of corporate website and co-branded partner portals.
Senior Marketing Strategist and Content Developer
Yesler/Projectline, Inc. | Seattle, WA | Initial Contract: 01/2016-04/2016, scope expanded and duration expended to 08/2016.
Leading B2B technology communications company
Created editorial strategy, concepts, and content for agency clients that included Microsoft and Vertafore. For Vertafore, created editorial/customer conversion stratgies and content to improve customer engagement and conversion at all stages of the customer journey. Materials included UX copy, interactive eBooks, and social media placements (LinkedIn, Facebook, Twitter.) For Microsoft, collaborated with MS marketing leaders to create internal and partner education materials to launch the company's first formal Hispanic marketing program.
Senior Markering Strategist and Content Development
Deloitte.Digital | Seattle, WA | Initial Contract: 09/2015-11/2015, scope expanded and duration extended to 02/2016.
International creative digital consultancy
Created editorial strategies, concepts, IA and UX content for rapid project reinventing the 1,000+ page website of the world's largest insurer. Shortly after joining the project, was promoted to senior role that also encompassed IA strategy, requirements analysis, technical specification, and developing productivity tools for the other members of the project team.
Copywriting and Strategic Communications Development
FHL Bank Seattle | Seattle, WA | Initial Contract: 10/2013-04/2014, scope expanded and duration extended to 05/2015.
Government-sponsored enterprise serving community lenders across the Pacific Northwest
As “in-house marketing agency of one”, worked across a complex organization to lead, foster and implement unified marketing strategies that increase our customers’ value perception and usage of the bank’s products and services. Select highlights:
- Create strategies and content that impact virtually every touchpoint from advertising to one-on-one meetings
- Led collaboration and content strategy with internal subject matter experts, and external design and media vendors
- Adapted and expanded existing ‘brand bible’ to reflect new ‘value-based’ relationships with customers
- New customer outreach and tracking strategies resulted in millions of dollars in new customer activity
- New outreach and content strategies for multi-state educational events yielded highest attendance percentage in institution history
Copywriting and Strategic Communications Consulting
Engage Inspire | Seattle, WA | 2007–2013
Strategic communications consultancy
Led strategic marketing communications and organizational initiatives for roster of clients, as well as being ‘private-labeled’ as senior strategist for other agencies. Select highlights:
Project Management Institute | professional association with 500,000 members and certificants in 170 countries
Directed new business effort to win account for agency; anchored client relationships, and created strategies in collaboration with c-suite executives, and international network of staff and volunteers.
- Increased global awareness of the value of project management by creating, launching and supporting $1M+ global integrated marketing program targeting c-suite executives. Elements included targeted web portals, application development, international event design and support, high-profile media partnerships, integrated online and offline components and an email campaign that received a 70% response rate.
- Created and launched $1M+ international integrated outreach to raise the awareness and value perception of project management as an academic discipline. Elements included targeted web portal and application development, event support, development of ‘lending library’ of classroom materials and program case studies, and multiple integrated campaigns targeting educational executives, faculty and students.
Human Resource Certification Institute | certification arm of SHRM, world’s largest HR membership organization
Led multi-organizational group in the analysis and strategic redesign of membership systems and experience
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Repositioned product offering to increase value perception in target segments, improved organizational awareness of its customers and the quality of the customer experience.
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Provided executive skills development workshops to increase organizational marketing capability.
Copywriting and Strategic Communications Development
Fusion, Inc. | Jersey City, NJ | 2000–2007
Interactive and print communications design company
Led evolution of design boutique into full-service strategic agency; expanded offering to increase competitiveness in NYC market; directed new business efforts, led creative strategic development for diverse client portfolio. Select highlights:
Columbia University | Ivy League educational institution
Led RFP response and presentation team to win account, then managed account and worked directly with c-suite executives, directors and staff to develop strategies and lead numerous high-profile initiatives over several years.
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Developed and implemented integrated community outreach program to improve public perception during politically divisive $1B capital expansion; provided crisis communications consulting, strategic counsel and consensus building.
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Represented CU in confidential meetings with internal and external organizations and figures of influence; developed strategies and knowledge management systems that enabled deeply siloed divisions to work together; concepted and launched community web portal.
Liberty Health System | large urban healthcare system encompassing multiple hospitals, clinics and practices
Led new business effort to win account, then managed account and collaborated with c-suite executives, physicians, staff and volunteers to form system-wide and institution-specific communication strategies and programs.
- Led multi-year integrated strategic outreach encompassing websites, advertising, fundraising and event support.
- Received national award for marketing excellence.
Strategic Communications and Product/Technology Development
Predict It, Inc. | New York, NY | 1999–2000
Award-winning startup creating e-commerce social forecasting communities focusing on finance, sports and entertainment
Employee number three of startup. Led a $1M rapid development of flagship e-commerce community product, from vendor selection, contracting and management to product strategy and functional and design specification. Select highlights:
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Managed day-to-day operations of 20-person team, and general recruiting (growing the company from 4-40 in 6 months); co-managed M&A and strategic partnerships.
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Led development of multiple print and online outreaches, including a $1M sweepstakes, and advertising campaigns that increased unique site visits from 92,000 to 500,000 in a single month and built registered user base from 6,000 to 200,000+ in three months.
Strategic Interactive Communications Development and Copywriting
CKS Group (acquired interactive advertising startup SiteSpecific) | New York, NY | 1996–1998
Publicly-held international interactive and print communications agency (400+ employees)
As part of senior management team at startup and then NYC office, collaborated with peers to define high-level agency direction and operations, including new business development. Select highlights:
- Managed combined department of 12 project managers and technologists, as well as providing production and technology guidance to CKS offices on the East Coast.
- Collaborated with creative team and client-side brand, marketing and product managers to define strategy and create award-winning concepts, content and applications for clients such as Duracell, IBM, McKinsey and NHL.
- Created “Who Stole the Y!” Yahoo home-page promotion, which attracted more than 200,000 visitors and generated 41,000 MyYahoo! registrations in one week.
[ View me on LinkedIn | Download my Copyfolio ]
Award-winning Content Design for Duracell
Global C-Suite Integrated Outreach for PMI
Fundraising Events on NYC's Wall Street West
Community Outreach for Columbia University
